The One With The Belt

Basil Hayden

We produced "The One With The Belt" for Basil Hayden Kentucky Straight Bourbon with Pereira O'Dell. Directed by Harrison Boyce, the campaign is named for the copper-and-silver belt on the bottle and sets bourbon in golden-hour moments where you wouldn't expect it, with the Basil Hayden 75 cocktail and a remix of "Für Elise." It ran across TV, online video and social from September 2025.