Launching a brand and collaborating creatively is one thing… but when it's Allyson Felix, the most decorated American track and field athlete in Olympic history, that's one amazing opportunity. When Allyson launched her lifestyle brand Saysh in June 2021, we were there to conceptualize and create the launch film and photography that went hand in hand with the debut of the Saysh One sneaker and this one of a kind lifestyle brand launch.
