A one-of-a-kind NYC event celebrating street basketball, fostering community unity among players and fans of all ages, and offering a generous prize for the winning team. In collaboration with Aimé Leon Dore, Group Thrpy produced the 2023 Mulberry Classic, taking the annual 3x3 tournament, hosted with New Balance, to new heights. We transformed Sara D. Roosevelt Park in the Lower East Side into a vibrant basketball spectacle with understated and elegant branding. Humble Development Training, Pro Hoop NYC, Exodus AA Program and Ladies Who Hoop took part, alongside Henry St. Settlement and the Masaryk Community Gym afterschool program, and when it was over the court and hoops were donated to Henry St. Settlement. Announced just a day prior, with support from the community and NY Parks, the day had unmistakable "Only in New York" vibes.
