Working with Jordan Brand, Harrison Boyce directed the launch campaign for Nigel Sylvester's Air Jordan 4 RM "Grandma's Driveway," produced by Group Thrpy. This 360 campaign traces Sylvester's BMX journey, from humble beginnings in his grandmother's driveway, whose green fence inspired the colorway, to the runways of Paris Fashion Week, leading all the way to the creation of his own signature sneaker. Released July 2024.
