This campaign was created to promote the October 2020 release of the Aimé Leon Dore x New Balance 550, the collaboration that brought the 1989 basketball shoe back, by highlighting the diversity of talent through sport for New Balance's "International Friendship Through Basketball." Directed by Harrison Boyce and starring Team SONNY, ALD's youth AAU team, it continues a multi-year campaign partnership to define the New Balance brand in an era of redefining what cool is. ALD came together to create this launch and bring New Balance back to the spotlight.
